- Business
- PJSC Detsky Mir operates as a leading multi-format retailer of children's goods in Russia and Kazakhstan, with a significant presence in Belarus, offering an extensive range of products including toys, games and constructors such as Lego brands, dolls and accessories, radio-controlled models; newborn essentials like diapers (including its own Manu brand), feeding bottles, baby food, strollers, car seats and high chairs; apparel and footwear under brands like Kotoфей, Acoola, Reima and Kapitoshka; school supplies, stationery, art and craft sets; furniture, recreational goods, sports equipment and pet products through its Zoozavr chain; as well as online sales via Detmir.ru and compact Detmir Pickup stores.
Founded in 1947 with its first store in Moscow, the company is headquartered at 3/6 3-Niznelikhoborsky Proezd, Moscow, Russia, and maintains over 1,100 stores across more than 440 cities, supported by advanced logistics including a major warehouse in Bekasovo and regional facilities.
In recent years, PJSC Detsky Mir completed a major restructuring in 2023, transitioning to a private business through share repurchases and a mandatory tender offer by subsidiary JSC DMFA, which consolidated control and led to plans for the public entity's liquidation in early 2024 following an extraordinary general meeting; this followed a 2022 reorganization via spin-off of LLC Detsky Mir as the operating subsidiary, delisting from the Moscow Exchange, and multiple buyback programs in 2023. The group continues omnichannel expansion with next-day delivery, mobile app enhancements, and marketplace growth targeting families across Russia, CIS countries and Kazakhstan.