- Business
- Emirates Integrated Telecommunications Company PJSC, known commercially as du, delivers an extensive array of communication and digital solutions across the United Arab Emirates. The company organizes its operations into several key divisions: mobile, fixed-line, wholesale, and other services. Its mobile segment offers comprehensive connectivity options, including voice and data plans, various digital content, and advanced mobile broadband services for both individual consumers and business clients, alongside the sale of modern mobile devices. The fixed-line segment furnishes robust wireline infrastructure, encompassing high-speed broadband, internet protocol television (IPTV), and secure IP/VPN internet and telephony systems tailored for both residential and corporate users. Through its wholesale activities, du facilitates voice and messaging services, manages the termination of incoming international voice calls, and provides international hubbing capabilities to both domestic and global operators. The "Other" category includes diverse offerings such as broadcasting, global roaming functionalities, site sharing arrangements, and a range of additional services. Beyond traditional telecommunications, the company also engages in software development, offers IT infrastructure and public networking solutions, provides data center services, and delivers outsourcing and value-added telecommunications support. Operating under both the du and Virgin Mobile brands, Emirates Integrated Telecommunications Company PJSC was established in Dubai, United Arab Emirates, in 2005. Recent strategic moves include partnerships with major technology firms to develop hyperscale AI data centers and accelerate digital transformation, as well as an expansion into cloud mining services. The company reported strong financial results in 2025, driven by growth across its mobile, fixed, and ICT businesses.