- Business
- Demandware, Inc. (DWRE) provides enterprise-class cloud commerce solutions that enable retailers and branded manufacturers to design, implement, and manage customized e-commerce websites, mobile applications, and digital storefronts; its Demandware Commerce Cloud platform includes Demandware Digital for web and mobile commerce, Demandware Store for point-of-sale and in-store operations, order management, predictive merchandising, and integrations with third-party applications such as email marketing, payment processing, personalization tools, social commerce, tax management, and customer ratings/reviews. The company targets multinational corporations in apparel and footwear, health and beauty, home and garden, sporting goods, general merchandise, and other consumer categories through direct sales and channel partners. Founded in 2004 and headquartered in Burlington, Massachusetts, Demandware operates worldwide with offices in the United States, United Kingdom, Germany, France, Denmark, the Netherlands, Australia, Hong Kong, China, and Japan. Salesforce acquired Demandware in July 2016 for $2.8 billion, integrating its technology into Salesforce Commerce Cloud to enhance omnichannel capabilities, customer data unification, and AI-driven personalization across B2C and B2B commerce; post-acquisition, the platform evolved with updates including a fully native Salesforce version in June 2021 featuring B2B Lightning Commerce, B2C Commerce, and advanced order management, alongside ongoing enhancements like Open Commerce API, Salesforce Commerce API, and release 25.1 in December 2024 for improved headless commerce and performance. As a Salesforce subsidiary, Demandware supports global brands such as Lands' End, L'Oreal, Marks & Spencer, Adidas, and Puma in executing complex digital strategies, multi-site rollouts, and personalized customer experiences.