- Business
- EcoRub AB (publ) (ECO-B.ST) develops and commercializes innovative rubber recycling technologies focused on upcycling end-of-life tires into high-value products for industrial applications. The company offers devulcanization systems and processes that restore rubber polymers to a reusable state, producing premium devulcanized rubber granules, powders, and compounds under its proprietary EcoRub technology; it also provides customized recycling solutions, pilot plants, and full-scale production facilities for tire manufacturers and recyclers. Products target applications in tire retreading, conveyor belts, flooring, automotive parts, and construction materials, emphasizing sustainability and circular economy principles [ from prior].
Headquartered in Gothenburg, Sweden, and founded in 2009, EcoRub operates primarily in Europe with expanding activities in North America and Asia, serving industrial clients in the rubber, automotive, and waste management sectors through subsidiaries and strategic pilot projects. The company maintains a lean structure with no major parent relationships, focusing on technology licensing and equipment sales to global partners.
In the past two years, EcoRub secured a significant funding round in 2024 to scale its devulcanization technology commercialization, including investments for pilot plant expansions; it launched enhanced modular devulcanization units capable of processing up to 5 tons per hour, targeting large-scale tire recycling facilities. Recent strategic alliances include partnerships with leading European tire recyclers for technology validation and a collaboration with North American waste management firms announced in late 2024 to deploy full-scale plants by mid-2025. Additionally, the company underwent a minor operational reorganization in early 2025 to streamline R&D and sales functions, supporting its shift toward international market penetration [ from prior].