- Business
- elumeo SE, through its operational entities, specializes in the crafting and electronic retailing of fine gemstone jewelry. The company oversees the design, sourcing, and direct distribution of an extensive selection of jewelry pieces, precious stones, and related merchandise under brand names such as Juwelo, AMAYANI, Rocks & Co., and Jooli. Production primarily occurs in facilities located in India and Thailand, emphasizing the goal of making high-quality gemstone jewelry an accessible luxury for a broad clientele. The group reaches its customer base through diverse electronic sales channels, including dedicated home shopping television broadcasts in Germany and Italy, alongside web shops and smartphone applications. These platforms operate across numerous European territories, including Germany, the United Kingdom, Italy, France, the Netherlands, Spain, Belgium, Austria, and Switzerland, with further reach into India through its Jooli brand. Recently, elumeo has implemented cost and efficiency initiatives, focusing on higher-value items and leveraging AI-driven broadcasts to enhance revenue. Founded in 2008, the company officially adopted the name elumeo SE in July 2014, having previously operated as Atrium 66. Europäische VV SE, and maintains its headquarters in Berlin, Germany.