- Business
- Eletromidia S.A. (ELMD3.SA) operates as Brazil's largest out-of-home (OOH) advertising company, providing digital and static advertising solutions across streets, public transportation, residential and commercial buildings, shopping malls, airports, and urban furniture; its core offerings include light-emitting diode (LED) panels for electronic billboards, programmatic digital platforms leveraging big data and geolocation, custom billboard creation, panel rentals, and complementary public services such as Wi-Fi access, mobile charging stations, and bench maintenance in high-traffic locations. The company manages over 68,000 faces, including more than 43,000 digital ones, reaching approximately 53 million people daily across 23 states and 89 cities, with prominent concessions in São Paulo's CPTM trains and stations, Congonhas Airport, Rio Galeão Airport, Porto Alegre's Salgado Filho Airport, Fortaleza Airport, Santos Dumont Airport, and various bus shelters, street clocks, and newsstand advertising networks. Founded in 1993 and headquartered in São Paulo, Brazil, Eletromidia resulted from the 2020 merger of legacy Eletromidia and Elemidia following prior investments by Vesuvius LBO and Victoria Capital Partners, and has pursued aggressive expansion through acquisitions including NoAlvo Serviços de Intermediação e Comunicação (2021), MOOHB CPS in Campinas (2021), Otima Concessionária de Mobiliário Urbano (2022), TV Minuto (2017), DMS Publicidade (2015), and Publibanca (2018), alongside recent strategic moves such as the completion of a tender offer by Globo Comunicação e Participações S.A. acquiring 27.08% of shares in April 2025, the October 2025 acquisition of Clear Channel Outdoor Holdings' Brazil business from Publibanca Brasil S.A. for approximately R$80 million, and new concessions like Santos Dumont Airport (2023) and street clocks in Recife (2022).