Ethos Limited operates a prominent network of luxury watch boutiques across India. The company offers an extensive collection of premium timepieces and related accessories, catering to a sophisticated clientele. Beyond new luxury watches, Ethos also specializes in certified pre-owned watches and delivers comprehensive aftercare services such as intricate repairs, meticulous restorations, movement overhauls, and precise ultrasonic cleaning. The retailer currently manages 86 outlets spread across 26 cities nationwide and represents over 70 esteemed luxury watch brands, with many being exclusive to its stores. Its sales channels include both its widespread physical presence and a robust online platform, offering an integrated omnichannel experience. Established in 2003, Ethos Limited is headquartered in Gurugram, India, and functions as a subsidiary of KDDL Limited.