- Business
- Evoke plc (EVOK.L) operates as an international betting and gaming company, offering sports betting, online casino games, poker, and related products through flagship brands including William Hill, William Hill Vegas, 888casino, 888sport, 888poker, Mr Green, and Winner; it manages retail betting shops with gaming machines and telephone betting services in the United Kingdom, complemented by online platforms serving players worldwide. The company, founded in 1997 and headquartered in Gibraltar, conducts the majority of its operations—approximately 90% of revenue—in core regulated markets such as the UK, Italy, Spain, Romania, and Denmark, with additional presence in Ireland and other international jurisdictions via offices in Leeds, London, Bucharest, Ceuta, Malta, Sofia, and Tel Aviv. Evoke plc organizes its business across Retail, UK Online, and International segments, targeting retail customers through over 1,300 UK shops and digital users exceeding 1.7 million monthly players with diverse gaming options from third-party providers and in-house developments by its Section8 studio. Formerly known as 888 Holdings plc, it rebranded to Evoke plc in May 2024 as part of a strategic reset emphasizing core markets; recent developments include the acquisition of Romanian operator Winner.ro in late 2024, establishing Romania as its fifth core market to enhance market share and profitability through brand integration, alongside operational expansions such as a new Leeds office in October 2025, board changes, and sustained focus on safer gambling and sustainability initiatives amid FY24 revenue of £1,754 million and adjusted EBITDA of £312 million.