- Business
- Fielmann Group AG is a German eyewear and audiology company founded in 1972 and headquartered in Hamburg, Germany. It operates as a leading provider of vision care products and services in Germany, Switzerland, Austria, Spain, North America, and other international markets. The company manufactures and sells a wide range of optical products, including prescription glasses, frames, lenses, sunglasses, contact lenses, accessories, and personal protective equipment. It also offers hearing aids and associated audiology services under various brand names such as Fielmann, Optika Clarus, Optica & Audiologia Universitaria, Medical optica audicion, Shopko Optical, and SVS VISION. The company distributes its products through an omnichannel network comprising over 1,200 retail stores, a digital sales platform, and optical e-commerce channels.
In recent developments, Fielmann Group AG changed its name from Fielmann Aktiengesellschaft to Fielmann Group AG in July 2023 to reflect its broadened scope beyond eyewear. In 2024, it completed the acquisition of Shopko Optical, enhancing its presence in the Upper Midwest of the United States, with this acquisition contributing to the company’s significant sales growth. The group reported consolidated sales of approximately €2.3 billion in 2024, representing a 15% increase from the previous year driven by organic growth and the US acquisitions. Profitability also improved, with adjusted EBITDA growing by about 23% to €491 million and EBITDA margins rising in Europe. The company has pursued a growth strategy called Vision 2025, aiming to further increase profitability and expand primary eyecare services, which includes more than 130,000 Eye Health Check-Ups conducted recently.
Fielmann’s product portfolio focuses heavily on fashionable and affordable eyewear, featuring extensive frame variety and high-quality lenses. The company also emphasizes customer services such as free eye tests, minor repairs, and newer offerings like professional eye screening and hearing aid fitting services in selected stores across Europe. This strategy supports its position as the market leader in Germany and one of the largest opticians in Europe. The company serves approximately 29 million active customers globally and operates as a subsidiary of Korva SE. The executive leadership includes CEO Marc Fielmann, who drives strategic growth, category management, and purchasing functions.
Overall, Fielmann Group AG stands as a comprehensive provider within the optical and audiology industry, leveraging product innovation, strategic acquisitions, digital transformation, and a robust retail presence across multiple geographies to maintain market leadership and drive sustained growth.