- Business
- Flair Writing Industries Limited Flair Writing Industries Limited manufactures and distributes writing instruments, stationery products, and houseware items from its headquarters in Mumbai, India, where it was founded in 1976. The company produces ball pens, fountain pens, gel pens, roller pens, metal pens, mechanical pencils, highlighters, correction pens, markers, gel crayons, pencils, erasers, sharpeners, scales, geometry boxes, sketch pens, watercolors, crayons, fine liners, refills, and stationery kits under brands including Flair, Hauser, Pierre Cardin, Zoox, Flair Creative, Reynolds, Rudi Kellner, and Landmark; it also offers houseware such as steel bottles, vacuum-insulated flasks, insulated tumblers, casseroles, storage containers, serving solutions, lunch boxes, kitchen accessories, and paper bins. Operating 11 manufacturing plants with capacity exceeding 2.20 billion writing instruments annually, Flair Writing Industries Limited serves domestic and international markets in over 115 countries through a single segment focused on writing instruments and allies, with subsidiaries Flair Writing Equipments Private Limited and Flair Cyrosil Industries Private Limited. In recent developments, the company announced a strategic partnership with European stationery brand Maped in December 2024, launched a new range of innovative mechanical pencils, incorporated step-down subsidiary Flomaxe Stationery Private Limited for stationery manufacturing and distribution, fully utilized 90% of its IPO proceeds by September 2025 including completion of capital expenditure and progress on a new Valsad manufacturing unit, and relocated its registered office to Andheri East, Mumbai, effective September 2024.