FUNR (FUNR) develops and commercializes proprietary BioTech, MedTech, and AI technologies focused on statistical data gathering and advanced analytics for the health, wellness, and outdoor lifestyle sectors; its core offerings include the GENIE AI gateway and concierge platform launched in early 2024, alongside all-natural juice beverages such as CUBA Herbal Energy Juice in flavors including pomegranate cranberry, wild berry, and passion fruit-orange, and an intellectual property and brand licensing portfolio under the FUNR umbrella encompassing outdoor sports, health, and nutrition themes. The company, founded in 1980 and headquartered in La Jolla, California, previously operated as Cuba Beverage Company before changing its name to FUNR in October 2022 to reflect its strategic pivot toward AI-driven innovations and lifestyle branding; it maintains worldwide distribution for its energy beverages while expanding AI asset development, with recent updates including a new UPDATES section on its website and ongoing efforts in electronic gaming, multimedia, and telecommunications equipment integration as of March 2024. FUNR targets consumer markets in packaged foods, meats, and communication services, with operations centered in the United States and global reach through its beverage and licensing segments.