- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 3333 Warrenville Road, Suite 350 Lisle IL United States of America 60532
- IPO Date
- Mar 10, 2016
- Business
- Amplify Video Game Leaders ETF (GAMR) is an exchange-traded fund that provides investors with targeted exposure to the global video game industry by tracking the performance of the Morningstar® Video Game Leaders Index. The ETF invests primarily in equity securities of companies involved in video game development, publishing, hardware, esports, and related technologies; its portfolio includes leading firms such as Nintendo Co., Ltd., Electronic Arts Inc., Activision Blizzard, Inc. (now part of Microsoft), Take-Two Interactive Software, Inc., and Nvidia Corporation for gaming hardware components. GAMR offers diversified access to the sector through a market-cap weighted methodology, with holdings spanning software developers, console manufacturers, semiconductor providers for graphics processing, and streaming platforms; it emphasizes companies deriving significant revenue from video games, esports events, virtual reality applications, and mobile gaming ecosystems.
Headquartered in the United States and managed by Tidal Investments LLC (formerly ETF Managers Group), GAMR was launched in 2018 and operates globally with investments in companies across North America, Europe, Asia-Pacific, and emerging markets. The fund serves institutional and retail investors seeking growth in the interactive entertainment and digital media segments, including target markets in consumer electronics, cloud gaming services, and metaverse infrastructure.
In recent developments, GAMR benefited from industry consolidation through major acquisitions such as Microsoft's $69 billion purchase of Activision Blizzard in 2023, enhancing its exposure to blockbuster franchises like Call of Duty and World of Warcraft; the ETF also saw portfolio impacts from the 2024 launches of next-generation consoles by Sony and Nintendo, alongside expansions in AI-driven game development tools from holdings like Unity Software and Epic Games. Additionally, in 2025, GAMR adjusted holdings amid strategic partnerships, including esports alliances between Tencent and Riot Games, and new revenue streams from live-service games and blockchain-based gaming assets, reflecting ongoing sector evolution without major fund-level reorganizations.