- Business
- Goodbye Kansas Group AB (publ) (GBK.ST) is a Sweden-based supplier of technology-driven visual content, specializing in visual effects (VFX), animation, game trailers, and in-game services primarily for the film, TV, streaming, and gaming industries; the core business operates through Goodbye Kansas Studios, which provides end-to-end production capabilities including pre-production (concept art, scripting, storyboarding, previz), asset development (digital humans, creatures, environments, simulations for water/fire/dust/smoke/crowds, matte paintings, set extensions), performance capture and animation, VFX compositing, real-time production using game engines, and in-game asset building and content integration. The company serves major global clients such as Netflix, Amazon, Sony, Disney, Warner, Bungie, CD Projekt Red, and Ubisoft; it targets B2B customers in entertainment with growing applications in e-commerce and industry. Founded in 2015 and headquartered in Stockholm, Sweden, with additional offices in London, Belgrade, and Mumbai (via partnerships), Goodbye Kansas employs approximately 118 people and maintains operations focused on high-end, photorealistic content leveraging proprietary motion capture studios and advanced tools including AI for production efficiency. In recent developments, the company divested subsidiaries Vobling and Plotagon Production in Q3 2024 to streamline focus on Studios; executed full conversion of a SEK 15 million convertible loan from NY VFXWAALA in March 2025, making the Indian partner its largest shareholder and enabling joint ventures for Asian expansion and resource scaling; appointed Thomas Lindgren as acting CEO in August 2025 succeeding Stefan Danieli and Ulf Hammarmyr as interim CFO in September 2025; and secured record Q3 2025 order intake of SEK 128 million (up 80% YoY), including multi-year contracts worth SEK 72 million for game cinematics, VFX films, in-game content, and immersive installations from new and repeat international clients, alongside work on high-profile projects like Destiny 2: The Edge of Fate.