- Business
- Mediaset España Comunicación, S.A. (GETVY), a subsidiary of Italy-based MFE-MediaForEurope N.V., operates as Spain's leading commercial audiovisual group, focusing on free-to-air television broadcasting, digital streaming platforms, content production, and advertising sales; its core channels include Telecinco, the top-rated generalist network targeting broad audiences, Cuatro, a key channel for younger viewers with innovative programming, Factoría de Ficción, the leading thematic channel for series and movies, Boing, the premier commercial children's channel in partnership with Warner Bros. Discovery, Divinity for female demographics, Energy for action-oriented male audiences, and BeMad for urban young adults aged 16-44; digital services encompass Mitele (soon rebranding to Mediaset Infinity), Spain's dominant live and on-demand platform offering news, programs, documentaries, films, sports, and over 60 hours of daily live content from Telecinco and Cuatro, plus the premium subscription tier Mitele Plus (transitioning to Mediaset Infinity+ ) providing ad-free access, restart functions, downloads, and exclusive originals; additional offerings feature Mtmad for millennial native digital videos, El Desmarque for sports news, NIUS Diario for general news, Uppers for +45 audiences, and Yasss for youth entertainment; content production occurs through subsidiaries like Mediterráneo Mediaset España Group, uniting studios such as Telecinco Cinema—the top Spanish film producer with hits like 'Ocho Apellidos Vascos'—Alea Media, Mandarina Producciones, La Fábrica de la Tele, and others delivering fiction, entertainment, sports, and digital formats to nearly 200 countries; Publiespaña manages advertising across all media with tailored campaigns via Be A Lion for social media; other segments include Atlas news agency and Ad4Ventures venture capital for digital startups. Founded in 1989 as Gestevisión Telecinco and headquartered at Carretera de Fuencarral a Alcobendas 4, 28049 Madrid, the company primarily serves the Spanish market with some international content distribution and maintains leadership in audience share through in-house production. In recent developments, Mediaset España fully integrated into MFE-MediaForEurope via a 2023 absorption and delisting from Spanish exchanges, appointed Alessandro Salem and Massimo Musolino as CEOs in 2022 for advertising and operations respectively, named Cristina Garmendia as chair in 2024 replacing Borja Prado, and in May 2025 announced the rebranding of Mitele Plus to Mediaset Infinity+—leveraging 18 months of collaboration with Mediaset Italia—to enhance streaming with personalized interfaces, expanded free originals, ad-free premiums, and advanced tech across devices, aligning with group-wide digital transformation.