- Business
- Go Fashion (India) Limited Go Fashion (India) Limited engages in the design, development, sourcing, marketing, and retailing of women's and girls' bottom-wear products under the Go Colors brand in India. The company offers an extensive portfolio spanning ethnic wear, western wear, fusion wear, athleisure, denims, plus sizes, and girls' wear; core products include churidars, leggings, dhotis, harem pants, Patiala, palazzos, capris, culottes, Ponte pants, treggings, cropped salwars, pants, trousers, joggers, shorts, jeggings, kurti pants, wide pants, flares, bell bottoms, and track pants available in over 120 colors and prints. It operates through approximately 812 exclusive brand outlets pan-India, large-format stores such as Reliance Trends and Pantaloons, multi-brand outlets, its website, and online marketplaces like Myntra, Amazon, and Ajio; the company maintains centralized warehouses in Tirupur, Tamil Nadu, and Bhiwandi, Maharashtra, supported by 81 suppliers and 49 job-workers across 11 states. Founded in 2010 by the Saraogi family and headquartered at No. 43/20, Nungambakkam High Road, Chennai, Tamil Nadu, Go Fashion (India) Limited targets women and girls aged 4 to 60 across all body types for everyday and occasion-based styling with a focus on comfort, fit, and honest pricing. In recent developments, the company entered a five-year franchise agreement dated May 14, 2024, with Apparel Group to expand the Go Colors brand into the UAE and Saudi Arabia, planning 13 new stores; it added 36 net new stores in the first half of fiscal 2026 to reach 812 outlets while targeting 80-90 additions for the full year, launched new bottom-wear styles and category extensions, and received ICRA reaffirmation of A1+ short-term and A+ (positive) long-term ratings for facilities totaling Rs225 crore as of November 2025.