- Business
- Go Fashion (India) Limited engages in the design, development, sourcing, marketing and retailing of women's and girls' bottom-wear products under the Go Colors brand; its comprehensive portfolio spans ethnic wear such as churidars, Patiala, salwars, cropped salwars and leggings; western wear including jeggings, pants, trousers, capris, culottes, Ponte pants, treggings and denims; fusion wear encompassing palazzos, harem pants and dhoti pants; athleisure featuring track pants, cargo pants, cycling shorts and lounge pants; plus lounge wear, plus sizes and girls' wear across over 50 styles in more than 120 colors and prints. The company operates an extensive pan-India distribution network comprising around 714 exclusive brand outlets (EBOs) and presence in approximately 2,189 large-format stores (LFS) across 160 cities in 23 states and union territories, supplemented by e-commerce via its website and online marketplaces. Founded in 2010 and headquartered in Chennai, Tamil Nadu, Go Fashion (India) Limited targets women and girls of all ages, body types and occasions with affordable pricing, where 85% of products retail below INR 1,049 and average selling price stands at around INR 752. In recent developments, the company expanded its store footprint by a net 84 outlets to 714 in FY2024 while rationalizing underperforming locations; it entered international markets through a May 2024 franchise agreement with Apparel Group, granting rights for Go Colors in the UAE and Saudi Arabia until May 2029 with 13 new stores planned; product diversification included activewear launches to align with consumer trends for versatile clothing; and in H1 FY2026, it added 36 net stores to reach 812, targeting 80-90 net additions for the full year amid disciplined expansion focused on high-potential locations.