- CEO
- Jeffrey David Klearman
- Sector
- Financial Services
- Industry
- Asset Management - Leveraged
- Address
- 222 Broadway New York NY United States of America 10038
- IPO Date
- Jul 30, 2007
- Business
- GraniteShares 2x Long GOOGL Daily ETF (GOU) seeks daily investment results, before fees and expenses, that correspond to two times (200%) the daily percentage change of the common stock of Alphabet Inc. (NASDAQ: GOOGL). The ETF provides leveraged exposure to GOOGL, the parent company of Alphabet Inc., which operates through Google Services, Google Cloud, and Other Bets segments; offers global products including Search, YouTube, Android, Google Play, enterprise cloud solutions such as AI, analytics, cybersecurity, and Google Workspace; and pursues opportunities in healthcare and internet services. GOU targets short-term tactical traders seeking amplified daily performance without the need for margin accounts, stock borrowing, or collateral maintenance, while capping losses at the initial investment amount.
GraniteShares issues GOU as part of its broader suite of exchange-traded funds (ETFs) and products (ETPs), including leveraged and inverse single-stock ETFs on popular U.S., UK, and European companies such as NVIDIA, Coinbase, and Tesla; commodities funds tracking gold, platinum, and broad-based indexes; high-income YieldBOOST ETFs employing options strategies like selling put options on leveraged ETFs for weekly income generation; disruptive technology and FAANG equity baskets; and short/leveraged ETPs listed on major European exchanges in the UK, Italy, France, and Germany. The firm operates in the investment management industry, serving high-conviction investors with innovative, cost-effective solutions across equity, commodities, and income-focused segments; targets institutional and sophisticated retail traders; and maintains geographic presence in the United States and Europe.
GraniteShares, founded in 2016 by William Rhind and headquartered in New York City with a European base in London, launched its first U.S. ETF in 2017 and expanded into Europe in 2019; the firm manages over $10.9 billion in assets under management as of September 2025.
In a key recent development, GraniteShares launched the GOU ETF on December 2, 2025, expanding its leveraged single-stock ETF lineup to include targeted 2x daily exposure to Alphabet Inc. amid growing investor interest in tactical tools for mega-cap technology stocks. The firm has also introduced multiple YieldBOOST ETFs in late 2025, including those tied to Riot Platforms (RTYY), Hims & Hers Health (HMYY), MARA (MAAY), and IONQ (IOYY) on December 1 and November 3, 2025, respectively, building its options-income suite to over $649.5 million in assets; earlier additions like MTYY and PLYY on MSTR and PLTR further underscore ongoing product innovation and expansion in high-growth themes.