- Business
- Greencrest Financial Services Limited (GREENCREST.BO) operates as a non-banking financial company (NBFC) in India, providing a range of lending and investment services to retail and corporate customers. The company offers secured business loans, unsecured personal loans, microfinance loans, gold loans, vehicle loans, and investment advisory services; it also provides loan against property, machinery loans, and working capital financing through its digital platforms and branch network. Greencrest primarily serves small and medium enterprises (SMEs), self-employed individuals, and rural customers in the financial services sector, with operations concentrated in the states of Maharashtra, Gujarat, Rajasthan, and Madhya Pradesh.
Founded in 2010 and headquartered in Mumbai, India, Greencrest Financial Services Limited focuses on underserved markets in tier-2 and tier-3 cities, leveraging technology for credit assessment and disbursal to enhance accessibility. The company maintains a subsidiary structure for regional operations but operates independently without a listed parent company.
In the past two years, Greencrest has expanded its footprint through a strategic partnership with a leading fintech platform in 2024 to integrate AI-driven credit scoring, enabling faster loan approvals. It completed a funding round of INR 150 crore from domestic investors in mid-2025 to bolster its microfinance portfolio and launched a new digital gold loan product in late 2024, targeting rural expansion. Additionally, the company reorganized its branch network in 2025, adding 50 new locations in northern India to support business growth amid rising demand for SME financing.