- Business
- General Mills, Inc. (NYSE:GIS; FSE:GRM.DE) manufactures and markets branded consumer food products worldwide through retail stores, foodservice channels, and e-commerce; the company offers a diverse portfolio spanning breakfast cereals including Cheerios, Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch, Cocoa Puffs, Trix, Wheaties, Chex, and Reese's Puffs; grain snacks such as Nature Valley bars, Chex Mix, Bugles, and Fiber One; baking products and mixes under Betty Crocker, Pillsbury, Bisquick, and Gold Medal flour brands; meal solutions like Totino's, Old El Paso, Progresso soups, and Häagen-Dazs ice cream (licensed outside North America); fruit snacks including Fruit Roll-Ups, Fruit Gushers, and Fruit by the Foot; organic and natural foods via Annie's Homegrown, Cascadian Farm, Muir Glen, and Lärabar; and pet food and treats through Blue Buffalo, Tiki Cats, Cloud Star, Nudges, Top Chews, True Chews, and Fera Pets supplements. Headquartered in Golden Valley, Minnesota—a suburb of Minneapolis where its origins trace to a flour mill founded in 1866 and formal incorporation in 1928—the company employs about 34,000 people and operates in over 100 countries across North America Retail, Pet, International, and North America Foodservice segments, targeting families, health-conscious consumers, pet owners, and institutional customers. In recent developments, General Mills completed the divestiture of its North American yogurt businesses—including Yoplait brands—to Groupe Lactalis (U.S.) and Sodiaal (Canada) in June 2025 and January 2025, respectively, to sharpen focus on higher-growth areas; acquired Whitebridge Pet Brands' North American premium cat food and treats portfolio (Tiki Pets and Cloud Star) in fiscal 2025; purchased Fera Pets supplements in November 2023 and Edgard & Cooper European pet food in April 2024; sold Hamburger Helper and Suddenly Salad to Eagle Family Foods for $610 million in July 2022; and continues pursuing bolt-on acquisitions up to $2 billion in pet, snacking, and foodservice while launching innovations like Reese's Puffs Dark Chocolate cereal and Nature Valley Peanut Butter Boppers revival.