- Business
- Haw Par Corporation Limited is a Singapore-based conglomerate primarily engaged in the manufacture and sale of healthcare products, leisure and property investment. Its core business includes consumer healthcare products such as Tiger Balm ointments and plasters; pharmaceutical and wellness products encompassing medicated oils, capsules and topical analgesics; leisure services including theme parks operations such as the Tiger Balm Gardens; and property investments across Asia. The company operates mainly in Singapore, Malaysia, and other Southeast Asian markets. Founded in 1924 and headquartered in Singapore, Haw Par leverages its established brands and diversified portfolio to cater to both consumer healthcare and leisure segments.
Recently, Haw Par Corporation has focused on digital transformation of its consumer products division and expanded its strategic partnerships with regional healthcare distributors to increase market penetration. It also intensified efforts in e-commerce platforms for its healthcare brands and launched new product variants to cater to evolving consumer preferences. Furthermore, the company has undertaken portfolio optimization by rationalizing non-core assets and investing selectively in high-growth segments within its leisure and healthcare businesses, aligning with its long-term growth strategy. Haw Par continues to explore strategic alliances and acquisition opportunities in Asia to enhance its market footprint and product offerings.
The company operates through its subsidiaries and owns a portfolio of well-known healthcare brands with Tiger Balm as its flagship product. Haw Par's diversified business segments include consumer healthcare products, leisure, and property investment, targeting retail consumers, healthcare providers, and leisure visitors primarily in Southeast Asia but with expanding presence in adjacent regions. Its longstanding heritage and strong distribution network underpin its market leadership in the consumer medicated oil and ointment categories.
In summary, Haw Par Corporation Limited is a leading Singaporean conglomerate specializing in healthcare consumer products, leisure, and property investments, with a history dating to 1924. It has recently undertaken strategic shifts emphasizing digital and regional expansion, product innovation, and portfolio streamlining to sustain growth and competitiveness in the Southeast Asian markets and beyond.