- Sector
- Financial Services
- Industry
- Asset Management - Income
- Address
- 500 Chesterfield Parkway Malvern PA United States of America 19355
- IPO Date
- May 7, 2019
- Business
- Pacer Cash Cows Fund of Funds ETF (HERD) is an exchange-traded fund that seeks to track the total return performance, before fees and expenses, of the Pacer Cash Cows Fund of Funds Index. The fund provides diversified exposure to companies with high free cash flow yields, commonly referred to as "cash cows," through an equally weighted portfolio of five underlying Pacer Cash Cows ETFs: Pacer US Cash Cows 100 ETF (COWZ), tracking the Pacer US Cash Cows 100 Index from the Russell 1000 universe; Pacer US Small Cap Cash Cows 100 ETF (CALF), tracking the Pacer US Small Cap Cash Cows Index from the S&P SmallCap 600 universe; Pacer US Cash Cows Growth ETF (BUL), tracking the Pacer US Cash Cows Growth Index from the S&P 900 Pure Growth universe; Pacer Global Cash Cows Dividend ETF (GCOW), tracking the Pacer Global Cash Cows Dividend Index from the FTSE Developed Large-Cap universe; and Pacer Developed Markets International Cash Cows 100 ETF (ICOW), tracking the Pacer Developed Markets International Cash Cows 100 Index from the FTSE Developed ex-US universe. Each underlying ETF selects securities based on rules emphasizing trailing twelve-month free cash flow yield, with weights adjusted at quarterly or semi-annual rebalances to cap individual holdings and prioritize cash cows; the fund invests at least 80% of its assets in these ETFs or their underlying holdings. Launched on May 3, 2019, and listed on Nasdaq, HERD targets institutional and retail investors seeking broad equity exposure across developed markets, including U.S. large-cap, small-cap, growth, global dividend, and international segments, with operations focused on global developed equities and assets under management of approximately $86 million as of late 2025.
The fund operates under passive management by Pacer Advisors, Inc., headquartered in Houston, Texas, as part of the Pacer ETFs suite, with a net expense ratio of 0.74% including acquired fund fees; it features low portfolio turnover of around 8% annually and distributes dividends quarterly, yielding about 1.44%. Geographically, holdings span U.S. markets alongside developed international regions via FTSE and S&P universes, emphasizing mature companies with strong free cash flow generation relative to enterprise value. No major acquisitions, funding rounds, partnerships, or strategic shifts have been reported for HERD in the last 1-2 years; instead, activity centers on steady institutional inflows, such as Wealth Enhancement Advisory Services increasing its stake by 12.1% in Q2 2025 and Envestnet Asset Management boosting holdings in Q1 2025, alongside routine quarterly index rebalances maintaining equal 20% allocations per underlying ETF. The prospectus remains dated August 31, 2023, with no noted name changes, reorganizations, or new product launches specific to the fund.