- Business
- PT DFI Retail Nusantara Tbk (HERO.JK), a subsidiary of DFI Retail Group Holdings Ltd, operates as a leading multi-format retailer in Indonesia, focusing on health and beauty products through the Guardian brand and home furnishings through the IKEA brand. Guardian offers a comprehensive range of health and beauty items, personal care products, baby care essentials, pharmaceuticals, and related consumer goods via specialty stores, pharmacies, drug stores, and an omnichannel platform including e-commerce; IKEA provides affordable, ready-to-assemble home furnishing items, accessories, and household solutions through its flagship stores. The company conducts its operations across key Indonesian regions including Java, Sumatra, Kalimantan, Sulawesi, and Bali, with approximately 4,300 employees, and maintains its headquarters in Tangerang Selatan. Founded in 1971 as PT Hero Supermarket Tbk, the company underwent a major strategic pivot in 2024 by divesting its Hero Supermarket grocery segment to affiliate PT Hero Retail Nusantara in June 2024 and changing its name to PT DFI Retail Nusantara Tbk in December 2024 to align with its sharpened focus on Guardian and IKEA businesses. Additional recent developments include the sale of four non-core properties during 2024 to bolster its balance sheet and a new partnership via IKEA Indonesia with Indonesia's Ministry of Trade in June 2025 under the Teras Indonesia program to support local MSMEs through store space, sales opportunities, and training.