- Business
- Hero MotoCorp Limited (HEROMOTOCO.BO) manufactures and sells a wide range of two-wheelers, including motorcycles, scooters, and electric vehicles, primarily under its flagship Hero brand; key product categories encompass commuter motorcycles such as Splendor, Passion, and Glamour, premium bikes like Xtreme and Karizma, scooters including Pleasure and Maestro, and electric models like Vida V1 series. The company provides related services including spare parts distribution, after-sales maintenance through an extensive dealer network, and financing options via partnerships with financial institutions. Hero MotoCorp operates in the automotive industry, focusing on the two-wheeler segment with target markets spanning individual consumers, fleet operators, and rural-urban riders in emerging economies.
Founded in 1984 and headquartered in New Delhi, India, the company maintains a dominant presence in India, where it holds the largest market share in motorcycles, and exports to over 40 countries across Asia, Latin America, Africa, and the Middle East. It spun off from its former parent Hero Group (previously partnered with Honda) in 2010 to become independent, with no current major subsidiaries but strategic alliances for technology and components. Hero MotoCorp's global operations emphasize volume-driven growth in value and premium segments, supported by manufacturing facilities in India and international assembly units.
In the last 1-2 years, Hero MotoCorp launched its electric vehicle lineup with the Vida brand, including the V1 Pro scooter in 2023 and expanded variants in 2024-2025, alongside new internal combustion engine models like the Xtreme 125R and Glamour 125, reflecting a strategic shift toward electrification and premiumization. The company announced a major partnership with Ather Energy in late 2024 for battery-swapping infrastructure and fast-charging networks, aiming to bolster its EV ecosystem. Additionally, Hero MotoCorp completed a significant funding round through qualified institutional placements in early 2025, raising capital for EV R&D and capacity expansion, while acquiring a minority stake in a Latin American distributor to strengthen export markets.