- Business
- Holley Inc. (NYSE: HLLY; HLLY-WT) designs, manufactures, and markets high-performance automotive aftermarket products for car and truck enthusiasts primarily in the United States, Canada, Europe, and China; its core offerings encompass carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers and mufflers, distributors, ignition components, engine tuners, automotive performance plumbing, shifters, converters, transmission kits, automotive software, wheels, chassis and suspension products, helmets, head and neck restraints, seat belts, fire suits, and electronic control and monitoring systems, sold under iconic brands including Holley, Holley EFI, APR, MSD, Flowmaster, Powerteq, Accel, Simpson, EDGE, Superchips, and DiabloSport through direct-to-consumer, e-tailers, warehouse distributors, traditional retailers, automotive platforms, and jobber/installer channels. Founded in 1903 in Bradford, Pennsylvania by brothers George and Earl Holley and headquartered in Bowling Green, Kentucky, the company operates manufacturing and engineering facilities including sites in El Paso, Texas, and maintains a workforce of approximately 1,467 employees focused on performance fuel systems, exhaust systems, engine components and electronics, safety equipment, and drivetrain and suspension for automotive enthusiasts, racers, custom builders, muscle car owners, truck enthusiasts, off-road participants, and track day drivers. Recent developments include a strategic partnership with Buell Motorcycle Co. launching the Simpson x Buell Mod Bandit helmet, a collaboration with Callaway Cars for performance upgrades on GM vehicles to enhance dealer network access, an additional $10 million voluntary debt repayment in October 2025 bringing total prepayments since September 2023 to $100 million using free cash flow, plans to unveil a 2026 product lineup at the EICMA show in Milan targeting EU, APAC, and LATAM markets with regional variants and certifications, alongside ongoing integration from prior acquisitions such as the MSD Group in 2015, Driven Performance Brands in 2018, and Advanced Engine Management assets in 2021 following its SPAC merger with Empower Ltd.