- Business
- home24 SE home24 SE operates as a leading e-commerce platform for furniture and home furnishings, offering an extensive assortment of living room, dining, bedroom, upholstered, and garden furniture; textiles; lighting; decorative accessories; and home goods through its online channels, mobile applications, showrooms, retail stores, and outlets. The company markets products under owned brands including Studio Copenhagen, ARS NATURA, MORTEENS, ars MANUFACTI, fredriks, home24, Butlers, and Mobly, alongside third-party and white-label items from over 1,000 suppliers, serving consumers across continental Europe in countries such as Germany, Austria, the Netherlands, Switzerland, Belgium, Italy, and France, as well as Brazil in Latin America. Founded in 2009 and headquartered in Berlin, Germany, home24 SE focuses on nonstore retail with data-driven personalization, omnichannel experiences, and a growing marketplace exceeding 100 million euros in value. Recent developments include the completion of a takeover by XXXLutz Group bidders in early 2024, followed by a squeeze-out of minority shareholders approved in March 2025, delisting from the Frankfurt Stock Exchange in 2023, the acquisition of the Butlers retail group in April 2022 to bolster omnichannel capabilities, and the IPO of its Brazilian subsidiary Mobly S.A. in prior years, enabling continued independent operations and strategic expansions under XXXLutz ownership.