LVA Trading and Services Joint Stock Company is a Vietnam-based commercial enterprise primarily engaged in the distribution, retail, and e-commerce of cosmetics, skincare solutions, fashion apparel, and consumer goods, alongside legacy trading in educational publications and equipment. Founded in 2004 and headquartered in Hanoi, Vietnam, the company serves retail consumers, commercial distributors, and institutional clients across the domestic market through physical boutique showrooms, retail partner networks, and digital sales channels.
The company offers a diverse portfolio of products and commercial services, structured into several key categories: skincare and beauty care products, including anti-pigmentation creams, anti-aging serums, regenerative skin treatments, facial cleansers, hydrating toners, and sun protection formulations distributed under prominent beauty labels such as South Korea-originated Vacure:treat; personalized skincare consulting and retail aesthetic support services; lifestyle apparel and fashion goods; and educational supplies, encompassing standard curriculum textbooks, supplementary learning guides, reference materials, stationery supplies, and specialized school equipment.
In recent developments, the company executed a major corporate reorganization and business diversification away from its historical focus on regional educational materials distribution. Formerly known as Long An Book and Educational Equipment JSC, the company transitioned through an interim rebrand as LABECO Investment and Trading JSC in mid-2024 before formally adopting the name LVA Trading and Services Joint Stock Company in December 2024, concurrently relocating its executive headquarters from Long An Province to Hanoi. To drive expansion in the beauty and personal care sector, the company entered into commercial licensing agreements to secure exclusive distribution and brand rights for the Vacure:treat cosmetic line in Vietnam, rolled out extensive promotional campaigns with international brand ambassadors, expanded digital sales operations, and initiated substantial shareholder equity adjustments and dividend distributions.