- Business
- Honasa Consumer Limited, a digital-first house of brands in the beauty and personal care sector, offers an extensive portfolio of products including natural toxin-free offerings under Mamaearth for hair, skin, body, baby care and color cosmetics; science-backed dermatological solutions from The Derma Co. for acne, pigmentation, open pores, marks and scars with disclosed active ingredient percentages; salon-quality hair care and styling products under BBlunt; skincare combining science and botanicals such as kesar, neem and haldi tailored for Indian skin types via Dr. Sheth's; hydrating glow-focused products powered by Water Lock Technology and natural fruits/actives from Aqualogica; long-lasting makeup for Indian skin tones through Staze 9to9 with C-Lock Technology; and beauty salon services via BBlunt Salons. Founded in 2016 and headquartered in Gurugram, India, with registered office in New Delhi, the company operates primarily in India across over 250,000 retail outlets and e-commerce platforms, targeting millennial consumers with purpose-driven, cruelty-free, vegan and sustainable formulations; it also pursues international expansion in regions including Bangladesh, Malaysia, Vietnam, Thailand and the Middle East. Recent developments include the acquisition of BBlunt's salon business and products division from Godrej Consumer Products for approximately INR 135 crore in 2025 to bolster hair color and styling capabilities; a 25% stake purchase in oral care firm Couch Commerce Private Limited (owner of Fang Oral brand) for up to INR 10 crore announced in November 2025 to enter the oral wellness market; launch of premium night care brand Lumineve exclusively with Nykaa; prestige relaunches of Dr. Sheth's serums and collaboration-led innovations like BBlunt x Tarini and Dermasoft Baby Range; strategic amalgamation of subsidiaries Fusion Cosmeceutics and Just4Kids Services approved by NCLT in June 2025 to streamline operations; and ongoing distribution expansion with 35% year-on-year growth in direct outlet billings alongside over 75% of revenues from focus categories.