- CEO
- Sylvia Jablonski
- Sector
- Financial Services
- Industry
- Asset Management - Leveraged
- Address
- 28 West 44th Street New York City NY United States of America 10036
- IPO Date
- Mar 18, 2025
- Business
- Defiance Daily Target 2X Long HOOD ETF (HOOX) is an exchange-traded fund that seeks daily leveraged investment results of two times (200%) the daily percentage change in the share price of Robinhood Markets, Inc. (Nasdaq: HOOD), less fees and expenses; the fund achieves its objective through investments in swap agreements, options contracts, U.S. Treasury securities, and cash equivalents with counterparties including BMO, Nomura, Marex, Cantor Fitzgerald, and Credit Suisse. HOOX, issued by Defiance ETFs LLC and advised by Tidal Investments LLC, targets sophisticated investors seeking amplified short-term exposure to HOOD—a financial services company offering commission-free trading in stocks, ETFs, options, and cryptocurrencies—without the need for a margin account. The ETF operates in the leveraged equity and trading--leveraged equity segments, with primary exposure to the U.S. financial services industry and North American markets.
Launched on March 18, 2025, HOOX represents Defiance ETFs' expansion into single-stock leveraged products focused on high-growth companies like Robinhood Markets. Defiance ETFs, founded in 2018 and headquartered in Miami, Florida, with operational presence in New York, specializes in thematic, income, and leveraged ETFs, managing approximately $1.4 billion in assets across its suite; the firm has issued HOOX under Tidal Trust II and continues to innovate with new launches such as the Defiance Daily Target 2X Long VST ETF (VSTL) in July 2025, alongside partnerships with Milliman Financial Risk Management for option income strategies.
In November 2025, Tidal Financial Group and Defiance ETFs announced a 4-for-1 forward stock split for HOOX, effective December 9, 2025, to increase outstanding shares, reduce the per-share trading price, enhance accessibility, and improve liquidity; this operational change follows similar splits for other Defiance leveraged ETFs and aligns with the firm's active portfolio management amid strong performance, including approximately 800% total return since inception as of late 2025. No major acquisitions, funding rounds, or strategic alliances specific to HOOX have been reported in the past 1-2 years, though Defiance continues portfolio diversification with new single-stock leveraged and inverse ETFs targeting companies like Rocket Lab, Barrick Gold, and Oklo.