- Business
- Ben Thanh Trading & Service Joint Stock Company is a Vietnam-based enterprise primarily engaged in commercial property leasing, retail and wholesale trading, hospitality operations, and real estate services. The company operates across four main business segments: Commercial Real Estate, Trading and Distribution, Hospitality and Tourism, and Ancillary Services. Its portfolio of products and services includes the leasing and management of commercial centers, department stores, traditional market facilities, and office spaces, including the operation of Dan Sinh Market and retail kiosks; wholesale and retail merchandising of consumer electronics, home appliances, motorcycle components, industrial machinery, textiles, and consumer goods; hospitality and food service operations, encompassing boutique hotel lodging, full-service restaurant dining, banquet catering, and domestic travel agency services; and property-related support services, including real estate brokerage, property management consultancy, warehousing, and parking facilities. Founded in 1992, equitized in 2001, and headquartered in Ho Chi Minh City, Vietnam, the company operates as a core member of Ben Thanh Corporation (Benthanh Group), serving commercial tenants, wholesale buyers, retail consumers, and travelers primarily in Ho Chi Minh City and the southern region of Vietnam. In recent operational developments, the company has executed strategic modernization and renovation programs across its commercial property portfolio, upgrading key assets such as Dan Sinh Market to optimize rental yields and tenant mix; streamlined its merchandising business by divesting lower-margin trading activities to focus capital and resources on high-yield real estate leasing and hospitality assets; integrated digital management systems across its property and leasing operations to increase administrative efficiency; and expanded cross-selling and service integration initiatives with parent entity Benthanh Group across tourism, commercial retail, and logistics networks.