- Business
- HomeToGo SE (HTG:FRA) operates as Europe's leading vacation rental group, combining an AI-powered B2C marketplace with its B2B software and tech-enabled services segment, HomeToGo_PRO; the marketplace provides access to over 20 million vacation rental listings worldwide, including vacation homes, cabins, beach houses, apartments, condos, houseboats, castles and farm stays from thousands of partners such as Airbnb, Booking.com, Vrbo and TripAdvisor; HomeToGo_PRO delivers SaaS subscriptions, listing management tools and services tailored for property managers, hosts and vacation rental providers to optimize occupancy, payments and operations. Founded in 2014 in Berlin, Germany, where HomeToGo GmbH maintains its headquarters, the Luxembourg-registered company conducts localized operations across 30 countries in Europe, North America, South America, Australia and Asia-Pacific through apps and websites, alongside owned brands including Agriturismo.it, AMIVAC, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Tripping.com and Wimdu. Recent advancements feature the 2023 launch of AI Mode for personalized recommendations and the beta rollout of chatbot AI Sunny; in 2024, the company introduced AI Sunny travel assistant and acquired a 51% stake in KMW Reisen and Super Urlaub for short-trip bundles under brands Kurz Mal Weg and Kurzurlaub; in 2025, HomeToGo completed its transformative acquisition of Interhome, Europe's second-largest vacation rental manager from Migros, elevating HomeToGo_PRO to the group's largest revenue segment, tripling pro forma adjusted EBITDA and shifting strategic emphasis toward B2B dominance, while launching AI Filter alongside platform-integrated features like Smart AI Reviews and Smart AI Offer Summaries.