- Business
- ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life) provides life insurance, savings, protection, retirement, and annuity products to individual and group customers in India. The company offers term insurance plans including iProtect Smart Plus, iProtect Super, and iProtect Supreme with options for return of premium, life stage protection, and riders for accidental death, disability, and critical illness; unit-linked insurance plans (ULIPs) such as Signature, 1 Wealth, Smart Insurance Plan Plus, and Ezy Grow featuring market-linked returns, maturity boosters, loyalty additions, and multiple fund choices; guaranteed savings and income products like Assured Savings Insurance Plan, Guaranteed Income For Tomorrow, GIFT Pro, and Gold with assured maturity benefits, regular income options, and money-back features; retirement solutions encompassing Guaranteed Pension Plan, Signature Pension, and annuity plans offering deferred or immediate lifelong income, joint life coverage, and commutation benefits; and group products including superannuation schemes, gratuity plans, term insurance, and credit protection like Group Term Plus, Shubh Raksha, and Loan Secure. It also provides riders for enhanced coverage against critical illnesses (20 or 60 packages), health risks, and waivers of premium.
ICICI Prudential Life commenced operations in fiscal 2001 as a joint venture promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited, with headquarters in Mumbai, India, and maintains a pan-India presence through extensive distribution channels. The company serves retail and institutional clients across protection, wealth accumulation, and retirement segments, managing assets under management of INR 3,214.94 billion as of September 30, 2025.
In recent developments, ICICI Prudential Life launched ICICI Pru Wish in December 2024, the industry's first product targeting women-specific critical illnesses and surgeries with lump-sum payouts, premium guarantees, and maternity coverage, developed in partnership with RGA India; introduced ICICI Pru Smart Insurance Plan Plus in June 2025, a digital ULIP for youth with low entry premiums starting at INR 1,000 monthly, 25 fund options, and waiver features; and rolled out the BSE 500 Enhanced Value 50 Index Fund in November 2025 for ULIP investors focusing on value-based strategies. Additionally, it entered a bancassurance partnership with SBM Bank India and reported profit after tax growth of 39.6% to INR 1,189 crore for FY2025.