- Business
- PT Mitra Pedagang Indonesia Tbk operates as a technology company in Indonesia, focusing on digital products, fast-moving consumer goods (FMCG), and digital financial services. The company operates the MPStore platform, an online wholesale marketplace that facilitates buying and selling of wholesale goods including basic necessities, instant noodles, kitchen spices, milk products, and kitchen equipment. MPStore also offers various online services for wholesale and retail traders, including payment solutions, sales and purchase transaction management, logistics support, and digital financial services through solutions such as M-Pulsa for traders and individual users. Additionally, the company is involved in the trading of prepaid cards and telecommunications equipment, and provides wireless telecommunications services including call, SMS, internet, and public internet telephony. PT Mitra Pedagang Indonesia Tbk was founded in 2019 and is headquartered in Bangkalan, Indonesia. It is a subsidiary of PT Madura Prima Investama.
In the past 1-2 years, the company has made significant progress including completing an initial public offering (IPO) with a raised capital of IDR 83.75 billion. Mitra Pedagang Indonesia is actively expanding its network and partnerships; recent strategic collaborations include partnerships with PT Bank Ina Perdana, Otto Digital, and Otto Cash to enhance service offerings to micro, small, and medium enterprises (MSMEs). The company targets growth with ambitions to reach one million registered MSME partners across Indonesia, facilitating more than 650,000 partners currently. Financially, the company aims for revenue growth with a target around IDR 1.4 to 1.6 trillion and net profit margins growing 2% to 2.5% in 2024. It focuses on leveraging sales canvassers rather than advertising to acquire customers, with daily sales reaching IDR 4 to 5 billion. MPStore has achieved recognition with ISO 9001:2015 certification for quality management systems, supporting efficiency and customer satisfaction. The company operates a distribution network of 25 hubs to provide direct support and faster service to users, backed by 24-hour customer service.
Overall, PT Mitra Pedagang Indonesia Tbk provides an integrated ecosystem of wholesale trade, digital payments, financial services, and telecommunications tailored for MSMEs and traditional traders throughout Indonesia, with ongoing expansion and service diversification to support Indonesia’s micro and small business sectors.