- Business
- Imagicaaworld Entertainment Limited is dedicated to creating and managing diverse theme-based leisure destinations throughout India. The company generates its revenue across several key areas, including admission tickets, diverse food and beverage options, retail merchandise, hotel accommodations, and other operational activities. Its primary offerings encompass a variety of entertainment parks under the Imagicaa brand, featuring distinct theme, water, and snow parks, alongside a hotel component known as Novotel Imagicaa, which provides 287 rooms for guests. Beyond its flagship location, the company has broadened its portfolio to include additional water and amusement parks, such as the Wet'nJoy brand, and the devotional Sai Teerth park, strategically located in regions like Lonavala and Shirdi. Culinary experiences are central to the Imagicaa experience, provided through an array of dining establishments like Roberto's Food Court, The Imagicaa Capital, Red Bonnet American Diner, Arrmada, and Sunbeatz Pizzeria & Bar. Guests can also find a variety of branded goods, from apparel to souvenirs, within the destination's retail outlets. Incorporated in 2010 and headquartered in Mumbai, India, the company, formerly known as Adlabs Entertainment Limited, adopted its current name, Imagicaaworld Entertainment Limited, in April 2020. Following the Malpani Group's acquisition of a majority stake in 2022, Imagicaaworld has embarked on significant expansion, including the launch of Aqua Imagicaa in Surat in 2023, the integration of new parks in Lonavala and Shirdi in 2024, and the opening of a water park in Indore in 2025. Further enhancing its offerings, a subsidiary recently partnered with Hello Park to introduce India's first immersive digital-physical play park experiences.