- Business
- Issta Ltd Issta Ltd (TASE: ISTA) operates as Israel's largest travel and tourism organization, providing comprehensive outbound, domestic, inbound, and business tourism services to private customers, groups, organizations, and businesses through over 60 branches, call centers, and online platforms across Israel; core offerings include scheduled and charter flights, vacation packages, organized tours, hotels, car rentals, cruises, visas, student cards, ski vacations, sports and music events, and specialized enrichment trips such as high-school tours to Poland. The company, founded in 1956 and headquartered at 8 Menorat Hamaor Street in Tel Aviv-Yafo, Israel, divides operations into leisure tourism, business tourism via subsidiaries like American Express Travel Israel, and real estate investments in local and international leisure properties such as hotels and offices; it maintains a workforce of approximately 640 employees and serves international markets with a focus on Europe, the Mediterranean, and beyond. Recent developments encompass the 2023 joint acquisition with Fattal Hotel Management Ltd. of three Paphos hotels in Cyprus for €80 million to bolster hospitality assets, the establishment of El Al Travel as a tourism joint venture with El Al Israel Airlines Ltd. including Issta's purchase of 4.9% of El Al shares, and the April 2025 acquisition by its Issta Sport division of Eco Adventure for NIS 10 million to expand into the NIS 700 million geographic and adventure tourism market.