- Business
- Ito En, Ltd. manufactures and sells green tea beverages and related products primarily in Japan and internationally. The company offers Japanese tea including green, barley, oolong, and flavored varieties; black tea and Chinese tea; coffee beverages under the TULLY’s COFFEE brand; fruit, vegetable, and other non-alcoholic beverages; tea leaves and bags; instant tea products; yoghurt, milk, and dairy items; and nutritional supplements, with key brands such as Oi Ocha and Matcha Green Tea. It distributes through convenience stores, supermarkets, mass retailers, vending machines, and station outlets, while operating 112 specialty tea shops in department stores, malls, and airports across Japan; the Food-related segment manages franchise coffee shops; and the Others segment handles supplement production in the United States. Founded in 1966 and headquartered in Shibuya-ku, Tokyo, Japan, Ito En maintains global operations including subsidiaries in North America and Europe. Recent developments include the formulation of a new medium-term management plan for FY2024-FY2028 in June 2024; a global partnership with Major League Baseball and sponsorship of the Los Angeles Dodgers for its Oi Ocha brand signed in early 2025; the launch of a Shohei Ohtani-endorsed limited-edition Oi Ocha bottle with social contributions; initiation of MLB Tokyo Series promotional campaigns; ongoing share repurchases and cancellations through 2025; and continued R&D announcements on green tea's cognitive and health benefits, such as enhanced performance from sencha consumption in August 2025.