- Business
- Kings Entertainment Group Inc. (JKPT.CN) operates as an international online gaming company focused on lottery, casino, and sportsbook services, primarily through its flagship brands LottoKings and WinTrillions; these platforms enable global users to participate in lotteries, lottery subscriptions, browser-based casino games, and sportsbook betting. The company, founded in 2005 and headquartered in Vancouver, British Columbia, Canada, targets retail consumers worldwide with a business-to-consumer model that acquires players via high-profile lotteries before cross-selling casino and sports wagering products. In recent developments, Kings Entertainment completed the acquisition of Braight AI Technologies Inc. in July 2023 to enhance user verification and explore AI-driven efficiencies in its lottery operations; however, it exited the core online lottery sector in December 2024 by selling LottoKings and WinTrillions assets to PM Gaming for CAD 175,000 following a prior settlement with Sports Venture Holdings Inc. (SVH) that terminated a proposed Bet99 merger. Previously, the company pursued strategic expansions including a 2022 partnership launch of WinTrillions on the Balesia Network in Mexico and a brief focus shift toward AI following Braight integration, amid ongoing cost efficiencies aimed at profitability.