- Business
- Jaymart Group Holdings Public Company Limited operates as a technology investment holding company focused on retail, finance, and technology businesses. Founded in 1988 and headquartered in Bangkok, Thailand, Jaymart’s primary activities include retail and wholesale distribution of mobile phones, accessories, gadgets, and IT products through over 200 shops nationwide, as well as operations in Cambodia. The company’s offerings span across multiple sectors such as mobile phone and gadget distribution, property development and rental, specialty coffee shops under the Casa Lapin and Rabb Coffee brands, debt collection and management, non-life insurance brokerage, fintech and e-commerce consulting, peer-to-peer lending platform operation, consumer finance services including hire-purchase, revolving loans, term loans, and car title loans under the Kashjoy brand, and retail finance. Jaymart also manages loyalty programs like J Point, enabling customers to accumulate rewards points based on spending.
In recent developments, Jaymart Group officially changed its name from Jay Mart Public Company Limited to Jaymart Group Holdings Public Company Limited in April 2023 to reflect its broader technology investment focus. In 2025, the company has pursued strategic business transformation focusing on fintech and commerce technology. Notably, Jaymart targets robust profit growth with revenue goals driven by its flagship operations including JMT Network Services, the "Suki Teenoi" joint venture, and the "Lock Phone" lending service operated via its subsidiary SG Capital. The Lock Phone program is expanding with pending discussions to add iPhones to its portfolio. Jaymart is also rapidly expanding its J Point digital rewards program aiming for 10 million users within five years, accelerating digital customer engagement. Operational adjustments include a branch reduction with a strategic pivot towards online sales channels, new community mall projects, and initiatives supporting local agriculture through native durian product promotions. The company reported active equity buyback programs and financial discipline targeting sustainable returns as part of its synergistic ecosystem strategy.