- Business
- Kindred Group plc, a leading online gambling operator majority-owned by La Française des Jeux (FDJ) following its October 2024 acquisition, provides digital entertainment through nine consumer brands including flagship Unibet, 32Red, Maria Casino, Vlad Cazino, and Bingo.com; core offerings encompass sports betting via proprietary platforms like Kindred Racing, casino and games representing over half of revenue with RNG and live options across seven studios, poker featuring the Unibet Open tournament, bingo, and other gaming products. The company operates a B2C segment focused on regulated markets where 82% of gross winnings revenue originates, supplemented by a B2B arm through 93%-owned Relax Gaming which supplies exclusive poker, bingo, and content to operators; it targets customers in Europe including the UK, Netherlands, Sweden, Denmark, Belgium, and Romania, with additional presence in Australia and the US via partnerships like Hard Rock Atlantic City and Mohegan Sun Pocono. Founded in 1997 and formerly known as Unibet Group plc until its 2016 rebranding to emphasize a multi-brand strategy, Kindred maintains headquarters in Valletta, Malta, with major hubs in Gibraltar, London, Stockholm, and the US; recent developments include FDJ's completion of a SEK 130 per share tender offer valuing the group at approximately €2.5 billion, integration of Kindred's brands and technology to form a European gaming champion under FDJ UNITED, strong H1 2024 revenue growth to £635 million and 25% EBITDA increase to £132 million driven by cost controls and expansions in the Netherlands and B2B via Relax Gaming, alongside extension of its revolving credit facility to November 2025.