- Business
- Koton Magazacilik Tekstil Sanayi ve Ticaret AS (KOTON.IS) designs, manufactures and retails ready-to-wear apparel and accessories under the Koton brand primarily targeting women, men, children and infants; its core products encompass dresses, sweatshirts, t-shirts, pants, skirts, shirts, blouses, knitwear, cardigans, jackets, jeans, outerwear, swimsuits, underwear, lingerie, loungewear, sportswear, partywear, jumpsuits, coats and accessories including bags, perfumes, hats, shawls, jewelry, belts, socks and hair accessories, alongside licensed products; the company sells through over 450 directly operated and franchised stores in more than 30 countries, online platforms serving over 70 countries and wholesale channels, with a strong presence in Turkey, Europe including Germany and the Balkans, the Middle East such as UAE, Saudi Arabia and Bahrain, and regions like Central Asia and North Africa. Founded in 1988 and headquartered in Istanbul, Turkey, Koton operates as a subsidiary of Nemo Apparel BV and shifted from wholesale to retail focus in 2000 while expanding internationally since its first store in Munich in 1996. In recent developments, the company completed its initial public offering on the Istanbul Stock Exchange in 2024 marking a new growth era, signed a strategic partnership with Apparel Group in 2024 to manage and expand retail operations in the Middle East including new entries into Kuwait, Oman and Qatar alongside optimizing existing stores in UAE, Saudi Arabia and Bahrain, entered the Hungarian market, and plans aggressive international expansion targeting 130-150 new stores mainly abroad over the medium term with emphasis on franchise models in GCC and CEE regions, alongside enhanced e-commerce penetration and store renovations to boost sales per square meter.