American Rebel Holdings, Inc.

American Rebel Holdings, Inc.

AREB
American Rebel Holdings, Inc.US flagNASDAQ Capital Market
0.15
USD
+0.04
- -
23,518.00Market Cap
2014 Y
2015 Y
2016 Y
2017 Y
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
- -
- -
7,103
23,198
43,758
133,777.25
156,962.88
493,413
1,135,477.14
246,126.09
11,420,268
- -
274.68
Basic EPS, GAAP
- -
-110,890
-1,363,506
-1,471,419
-667,234.67
-1,900,518
-747,635.25
-3,049,472
-1,441,147.29
-149,718.48
-17,604,364
- -
-1,102.51
Free Cash Flow per Basic Share
- -
-24,125
-1,348,735
-780,745
-478,732
-544,653.5
-246,829.88
-423,922.5
-1,094,747.71
-108,265.25
-7,021,414
- -
-235.22
Dividend per Share
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Book Value per Share
- -
-102,500
-2,328,396
-2,631,042
-2,419,215.67
-3,711,642.25
-2,608,725.38
-13,484,030
-5,392,779.71
-730,489.38
-65,086,200
- -
-3,248.36
Tangible Book Value per Share
- -
-60,213
-646,690
-1,119,568.5
-290,103.67
-736,754
-626,554.62
-2,085,377
796,399.57
54,978.72
-8,082,280
- -
207.55
Basic Weighted Avg Shares
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Sales/Revenue/Turnover
- -
- -
- -
- -
- -
1
1
1
8
16
11
10
9
Operating Margin (%)
- -
- -
-19,041.87
-5,775.84
-1,303.91
-1,121.31
-220.75
-335.56
-100.64
-54.79
-107
-155.03
-177.18
Depreciation Expense
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Net Income, GAAP
- -
- -
-1
-3
-2
-8
-6
-6
-10
-10
-18
-34
-36
Effective Tax Rate (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Profit Margin (%)
- -
- -
-19,196.2
-6,342.87
-1,524.83
-1,420.66
-476.31
-618.04
-126.92
-60.83
-154.15
-360.48
-401.38
Working Capital
- -
- -
-1
- -
-1
-3
-5
-4
4
3
-9
-20
-17
LT Debt
- -
- -
1
2
- -
- -
- -
- -
1
1
2
1
1
Total Equity
- -
- -
-1
-2
-1
-3
-5
-4
8
4
-8
4
7
Return on Invested Capital (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Return on Capital (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Return on Common Equity (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -

Capital Structure

FRC

in mil. unless spec.
Sep'25
Dec'25
Mar'26
ST Debt
21
21
17
LT Borrowings
- -
- -
- -
LT Finance Leases
2
1
1
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
- -
- -
- -
Market Capitalization
6
- -
- -

Working Capital

FRC

in mil. unless spec.
Sep'25
Dec'25
Mar'26
Total Current Assets
9
6
6
Cash, Cash Equivalents & STI
1
- -
- -
Accounts Receivable, Net
1
1
1
Inventories
4
3
2
Total Current Liabilities
27
26
22
Payables & Accruals
5
5
5
ST Debt
21
21
17
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
90.38%
-158.42%
-157.41%
Free Cash Flow
628.67%
149.2%
7.58%
Net Income, GAAP
171.16%
47.95%
94.98%
Sales/Revenue/Turnover
- -
148.01%
-16.62%
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
4
3
2
2
11
2025
3
3
2
2
10
2026
2
- -
- -
- -
- -

Quarterly Earnings Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
-40,928.45
-5,253,004
-1,747,957
- -
-17,604,364
2025
-297,603.29
-106,068.67
-19,810.71
- -
- -
2026
-69.94
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
- -
2025
- -
- -
- -
- -
- -
2026
- -
- -
- -
- -
- -

Company Description

APIChat
CEO
Charles A. Ross Jr.
Sector
Consumer Cyclical
Industry
Apparel - Footwear & Accessories
Address
718 Thompson Lane Brentwood KS United States of America 37204
IPO Date
Feb 7, 2022
Business
American Rebel Holdings, Inc. (NASDAQ: AREB) designs, manufactures, and markets branded safes, personal security and self-defense products, apparel, accessories, and light beer under the American Rebel brand primarily in the United States. Core offerings include American Rebel safes; concealed carry products such as backpacks, jackets, and coats; branded apparel and accessories for men and women; and American Rebel Light Beer, a patriotic lifestyle beverage launched regionally in mid-2024. The company, founded in 2014 and headquartered in Brentwood, Tennessee, distributes through dealers, regional retailers, specialty safe, sporting goods, hunting, and firearms stores, as well as online via its website and e-commerce platforms. Recent developments include a $1.5 million strategic investment in RAEK Data, Inc. in October 2025 to enhance first-party data capabilities for customer acquisition and retention; acquisition of a 30% ownership interest in 218 LLC in September 2025, securing a premier Nashville property for future corporate headquarters and branded showcases; addition of Commercial Distributing Company in Massachusetts and C & C Distributors in Arkansas in late 2025 to expand American Rebel Light Beer's national distribution; and receipt of Nasdaq panel confirmation in November 2025 meeting the $2.5 million stockholders' equity rule.

Company News

APIChat
  • American Rebel Holdings, Inc. (OTC:AREB) Proudly Announces American Rebel Light Beer - America's Patriotic Beer - Is Now Available in Central Florida Through Wayne Densch, Inc.

  • American Rebel Light Beer Powers into the NHRA Potomac Nationals this Weekend (May 29-31, 2026) with Tony Stewart Racing, Matt Hagan's Funny Car, and John Hall's Pro Stock Motorcycle

  • American Rebel CEO Andy Ross Appeared Last Night on Dr. Drew, Defending American Freedoms and Celebrating the Spirit of the American Dream

  • Patriotic Country Rocker and American Rebel Holdings, Inc. (OTC:AREB) CEO Andy Ross to Appear Live on Dr. Drew Tonight to Discuss 2nd Amendment and Company's Patriotic Values

  • Champion Safe and West Coast Safes Go All-In for the Final Days of the LA County Fair

  • American Rebel Light Beer Fuels Memorial Day Weekend Party as Andy Ross Opens for Brantley Gilbert, Aaron Lewis & Payton Smith at Black Oak Amphitheater

  • American Rebel CEO - Andy Ross to Open for Brantley Gilbert, Aaron Lewis, and Payton Smith in a High-Energy, Patriotic Memorial Weekend Concert Event as American Rebel Light Beer Becomes Official Beer of Black Oak Amphitheater

  • American Rebel Light Beer Brings "Rebel Light" - America's Patriotic Beer to the Indianapolis 500 - The Coldest, Most Patriotic Beer at the Greatest Race on Earth

  • Champion Safe Company Builds on Momentum with Return to Second Annual Buckeye Blast Supporting the Light Foundation

  • American Rebel Holdings, Inc. CEO Andy Ross Takes Washington DC: Capitol Hill Meetings, Total Wine Partnership Advance, and National Brand Momentum Signal American Rebel Light Beer Is Playing Offense

  • American Rebel Holdings, Inc. Announces Nasdaq Panel Determination, Shareholder Liquidity Plan, and Path Forward on OTC Markets

  • Champion Safe and Arizona Safe Keeper Showcase the Strength of American-Made Security at 2026 YCCA Home Show

  • American Rebel (NASDAQ:AREB) Announces American Rebel Light Beer Scores Premier Beachfront Placement at Tootsie's PCB as the World-Famous Orchid Lounge Opens Massive New Panama City Beach Venue in Florida

  • American Rebel Holdings Inc. (NASDAQ: AREB) American Rebel Light Beer Goes Full Throttle with Branded NHRA Lineup at This Weekend's Southern Nationals in Georgia

  • American Rebel Holdings, Inc. (NASDAQ:AREB) Announces American Rebel Light Beer Sales Results - Rebel Light Outsells Every Beer at the 2026 NHRA Gatornationals by 40%, Underscoring Strong Alignment with NHRA Fans

  • American Rebel Holdings (NASDAQ: AREB) Announces Nasdaq Trading Resumption and Provides Shareholder Update

  • Nasdaq Resumes Trading in American Rebel Holdings, Inc.

  • American Rebel (NASDAQ:AREB) vs. ADT (NYSE:ADT) Critical Survey

  • American Rebel Holdings, Inc. (NASDAQ: AREB) Reports Continued Improvement in Stockholders' Equity; Year-End Equity of $4.38 Million Reported in Form 10-K Remains Above Nasdaq's $2.5 Million Minimum Equity Requirement

  • Head-To-Head Survey: American Rebel (NASDAQ:AREB) vs. ADT (NYSE:ADT)