- Business
- Krungthai Card Public Company Limited (KRTA.F) operates as a leading provider of credit card and consumer financing services in Thailand. The company offers a diverse portfolio of financial products and services, including credit cards under the KTC brand with features such as cashback rewards, installment plans, and balance transfer options; personal loans and cash loans for individuals; debit and prepaid cards; digital payment solutions via mobile apps and QR code payments; merchant acquiring services for point-of-sale terminals; and insurance products like travel and health coverage bundled with card memberships. It primarily serves retail consumers, small and medium-sized enterprises, and corporate clients in the consumer finance and payment processing segments, with operations concentrated in Thailand and select Southeast Asian markets. Founded in 1989 and headquartered in Bangkok, Thailand, the company maintains a subsidiary structure focused on specialized lending and digital services, with Krungthai Bank PCL as a major shareholder. In recent developments, Krungthai Card expanded its digital ecosystem through a 2024 partnership with leading e-commerce platforms for seamless installment financing and launched new AI-driven fraud detection tools in early 2025 to enhance card security; additionally, it completed a strategic acquisition of a fintech startup in late 2024 to bolster its buy-now-pay-later offerings amid growing demand for flexible consumer credit.