MadUp, Inc.
KKRX:0039P05,740.00
KRW
-260.00
(-4.33%)
MadUp, Inc.
KRX:0039P0
(Korea Stock Exchange)
Recent
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5,740.00
P/E
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- -
div
yld
- -
ROIC.AI
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- Business
- MadUp, Inc. is a South Korea-based marketing technology (AdTech) and digital performance marketing company that provides artificial intelligence-driven advertising automation platforms and data-centric agency solutions. Founded in 2011 and headquartered in Seoul, South Korea, the company operates within the digital marketing, software-as-a-service (SaaS), and big data analytics sectors, catering to enterprise corporations, e-commerce merchants, and small and medium-sized enterprises (SMEs). The company operates through two core business divisions: AdTech Platform Solutions and Integrated Digital Agency Services. Its comprehensive portfolio of products and services comprises: Lever, a proprietary AI-powered advertising automation and campaign management SaaS platform that delivers automated ad generation, multi-channel media management, algorithmic bid optimization, dynamic budget allocation, real-time performance tracking, and unified reporting across major advertising networks; Enterprise Performance Marketing Services, providing full-funnel digital marketing execution, including search engine marketing (SEM), display ad campaigns, programmatic media buying, mobile app user acquisition, and conversion rate optimization (CRO); Marketing Data Science and Analytics, offering predictive consumer behavior modeling, custom attribution analytics, and customer data platform (CDP) integrations; and Creative Content Production, delivering data-backed digital creative design, dynamic creative optimization (DCO), and multimedia advertising asset development. MadUp serves clients across diverse industries, including retail, e-commerce, financial services, gaming, education, and consumer technology throughout South Korea and international cross-border markets. The company maintains certified partner status and direct API integrations with major global and domestic digital platforms, including Google, Meta, Naver, Kakao, and TikTok. In recent strategic developments, MadUp has expanded the capabilities of its Lever platform through the integration of generative AI features, enabling automated ad copy creation, predictive performance evaluation, and automated visual creative synthesis. The company has also deepened its strategic alliances with leading e-commerce marketplaces and cloud software providers to expand merchant access to automated advertising tools. Furthermore, MadUp has upgraded its data analytics infrastructure with privacy-centric measurement models and multi-touch attribution (MTA) frameworks to address evolving digital privacy standards, while continuing to scale its enterprise client base and SaaS recurring revenue operations.