- Business
- Krungthai Card Public Company Limited (KTC.BK) operates as a leading Thailand-based consumer finance company primarily engaged in credit card issuance and related services; merchant acquiring; payment services; and personal loans including supervised personal loans such as KTC PROUD Cash Card and KTC CASH, auto title loans like KTC P BERM Car for Cash, non-life and life insurance brokerage, nano finance under supervision, electronic money services, hire purchase, and leasing. The company offers a diverse range of credit cards encompassing generic, co-branded, affinity, government service, and corporate cards; premium variants including KTC X VISA SIGNATURE, KTC VISA SIGNATURE, KTC JCB ULTIMATE, and KTC DIGITAL PLATINUM VISA; as well as discontinued options like KTC VISA GOLD, KTC GOLD MASTERCARD, KTC VISA CLASSIC, and KTC CLASSIC MASTERCARD, with features such as unlimited KTC FOREVER points, cashback, no annual fees on select cards, travel insurance up to 4 million baht, lounge access, and dining privileges. Founded in 1996 and headquartered in Bangkok at United Business Center II Building, 591 Sukhumvit Road, Klongton Nua, Wattana, KTC maintains operations across Thailand with 9 KTC TOUCH service points in Bangkok, metropolitan areas, and Chiang Mai, serving approximately 3.6 million accounts comprising 2.9 million credit cards and 704,536 personal loans as of September 30, 2025; Krungthai Bank Public Company Limited holds a 49.29% stake as the major shareholder. Recent strategic developments include a comprehensive 2025 digital transformation initiative under the "Building a Sustainable Future Through Digital Transformation" plan, featuring IT system upgrades, new core banking implementation, AI-powered marketing, enhanced KTC Mobile app capabilities, e-application onboarding, advanced credit scoring, and workforce upskilling across four pillars—Reach Better, Grow Healthier, Bond Tighter, and Work Smarter—to drive 4-5% loan growth, 10-12% credit card spending increase to 320 billion baht, addition of 250,000 new cardmembers targeting high earners and first-jobbers, and NPL ratio below 2%; portfolio expansion in KTC PROUD and P BERM products through partnerships with Krungthai Bank branches and agents; new collaborations such as with AMI Paris for exclusive promotions, Infinitas by Krungthai for MAAI points redemption at over 20,000 Tung Ngern stores, and Tourism New Zealand; initiation of insurance brokerage as a new business line; and market share gains to 15.4% in credit card receivables and 6.8% in personal loans as of mid-2025.