Lalithaa Jewellery Mart Limited operates as a South India-focused jewellery retailer under the “Lalithaa” brand. The Company designs, manufactures and retails BIS-hallmarked gold, silver and diamond jewellery tailored to regional consumer preferences, including chains, necklaces, bangles, bracelets, rings, earrings, pendants, bridal jewellery, traditional and contemporary jewellery designs, diamond jewellery and silver articles/silverware. It serves retail consumers through a showroom network across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Puducherry, and operates manufacturing facilities at Thirumudivakkam in Chennai and Maraimalainagar in Kanchipuram, Tamil Nadu; the latter is operated through its wholly owned subsidiary, Asita Jewellery Manufacturing Private Limited. Founded in 1985, Lalithaa Jewellery Mart Limited is headquartered at 123, Usman Road, T. Nagar, Chennai, Tamil Nadu, India. The Company operates 63 showrooms, including its 63rd showroom launched in T. Nagar, Chennai in April 2026, and positions its in-house manufacturing capabilities to provide competitively priced gold jewellery. Recent strategic developments include the completion of its initial public offering and listing of its equity shares on the BSE and NSE in August 2026; the IPO comprised a ₹1,200 crore fresh issue and a ₹500 crore offer for sale, with proceeds designated principally for establishing 10 additional stores, related fit-outs, technology and inventory requirements. In August 2026, Shanti Gold International acquired approximately 144,817 shares of Lalithaa Jewellery Mart through the secondary market, representing an approximately 0.03% equity interest.