- Business
- Latent View Analytics Limited (LATENTVIEW.NS) is a global digital analytics consulting and solutions firm that provides end-to-end data analytics services, including data engineering, predictive analytics, marketing analytics, customer analytics, financial analytics, product and service analytics, supply chain analytics, HR analytics, risk analytics, generative AI solutions and GenAI-readiness consulting; the company serves clients across technology, financial services, consumer packaged goods (CPG), retail, healthcare and industrials sectors, delivering actionable insights through advanced analytics, artificial intelligence and machine learning applications to drive digital transformation and business growth. Founded in 2006 and headquartered in Chennai, Tamil Nadu, India, Latent View operates offices in 12 countries with 10 global subsidiaries across North America, Europe, Asia-Pacific and Latin America, supported by delivery centers in Chennai and Bengaluru; it maintains a strong presence in key markets including the United States (Princeton, New Jersey; San Jose, California; Redmond, Washington), the United Kingdom (London), the Netherlands (Schiphol), Singapore and expanded reach into Latin America. In recent developments, the company completed the acquisition of Decision Point Private Limited, an AI-driven revenue growth management (RGM) solutions provider, in September 2025, adding over 300 skilled employees to its CPG practice, enhancing expertise in data science, visualization and RGM capabilities for sustainable growth, while accelerating expansion of Decision Point's offerings in North America and Europe through synergies with Latent View's GenAI product Beagle and marketing analytics portfolio.