- Business
- Lottomatica Group S.p.A. is a leading Italian gaming company specializing in sports betting, online gaming, lottery, and amusement activities. The company operates primarily in Italy across three main segments: Online, which includes sports betting, virtual betting, horse race betting, online casino games, bingo, poker, betting exchange, and skill games under brands such as GoldBet.it, Better.it, Lottomatica.it, Betflag.it, Totosì.it, and Planetwin365.it; Sports Franchise, providing retail sports betting and gaming services through a wide network of physical outlets; and Gaming Franchise, which involves managing gaming centers and concessions for Video Lottery Terminals (VLTs) and Amusement With Prizes (AWPs). Founded in 1990, Lottomatica Group is headquartered in Rome, Italy.
The company recently completed the strategic acquisition of SKS365 S.p.A., an omnichannel operator in the Italian online and sports betting market, enhancing its portfolio with valuable brands like PlanetWin365 and PlanetPay365. This acquisition positions Lottomatica as a dominant player in the sector and supports the company’s growth ambitions by combining specialized expertise and expanding its online offerings. Furthermore, Lottomatica migrated its PWO platform ahead of schedule, realizing significant synergies and operational efficiencies. The group also updated its corporate identity with a new Corporate DNA campaign in late 2025, reflecting its renewed group purpose and commitment to customer engagement in all sales channels.
Lottomatica reported robust financial performance in 2025, with revenues rising approximately 16-17% year-over-year to over €2.2 billion, driven by strong double-digit growth in adjusted EBITDA and record online market shares. The company continues to focus on expanding its omnichannel experience, enhancing its iSports and online betting portfolio, and capturing market opportunities under the new Italian online concession regime effective November 2025. It maintains a substantial market presence with approximately €39 billion in bets placed annually and employs over 2,800 direct staff alongside an 18,000-strong franchise network. The group remains committed to strategic acquisitions and organic growth within the Italian gambling and betting industry landscape, reinforcing its leadership across both retail and digital channels.
Lottomatica Group operates as a holding company with a comprehensive product and service offering in regulated gaming sectors, targeting retail customers and online users primarily within Italy, while actively optimizing its service portfolio and operational footprint to adapt to evolving market and regulatory conditions.
This detailed profile incorporates Lottomatica Group’s product offerings, recent business developments including major acquisitions and platform migrations, financial growth, and strategic initiatives through 2025.