Levi Strauss & Co
LV2B.DE
Deutsche Börse18.70
EUR
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Levi Strauss & Co
LV2B.DE
(Deutsche Börse)
Recent
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18.70
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div
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ROIC.AI
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- Business
- Levi Strauss & Co. designs, markets and sells apparel, with a primary focus on denim jeans and casual wear under the flagship Levi's brand; the company also offers athleisure through Beyond Yoga, as well as Signature by Levi Strauss & Co. for value-oriented denim and casual products; its portfolio encompasses jeans in fits such as skinny, slim, straight, bootcut, taper, relaxed, flare and big & tall, identified by trademarked three-digit numbers including the iconic 501 original; additional products include shirts, jackets, sweaters, underwear, socks, dresses, skirts, footwear, accessories and leather goods. Levi Strauss & Co. operates through three geographic divisions—Levi Strauss Americas headquartered in San Francisco, Levi Strauss Europe based in Brussels, and Levi Strauss Asia Pacific, Middle East and Africa—serving customers in over 110 countries via direct-to-consumer channels including approximately 3,400 company-operated stores, e-commerce platforms, and wholesale partnerships with department stores, specialty retailers and mass-market outlets. Founded in 1853 and headquartered at Levi's Plaza in San Francisco, California, the company targets men, women and children across fashion-conscious, value-driven and active lifestyle segments with an emphasis on sustainability initiatives such as Water<Less technology and responsible sourcing. In 2025, Levi Strauss & Co. enters into a definitive agreement to sell its Dockers brand to Authentic Brands Group for an initial $311 million, potentially reaching $391 million with earnouts, to streamline its portfolio toward Levi's denim lifestyle expansion and Beyond Yoga growth while returning approximately $100 million in net proceeds to shareholders via repurchases; the company advances Project Fuel, a multi-year productivity initiative launched in 2024 to optimize operations, reduce wholesale reliance and accelerate direct-to-consumer transformation, including workforce adjustments of up to 15%; it expands European presence with flagship stores in Madrid and Milan amid a global relaunch, alongside Red Tab loyalty program rollout in additional markets and leadership enhancements such as a new chief supply chain officer role.