- Industry
- Apparel - Retail
- Address
- 3450 East Miraloma Avenue United States of America
- IPO Date
- Mar 15, 1993
- Business
- Pacific Sunwear of California, Inc. Pacific Sunwear of California, Inc. (PacSun), founded in 1980 and headquartered in Anaheim, California, operates as a specialty retail chain targeting teens and young adults with lifestyle apparel inspired by California surf, skate, and streetwear culture. The company offers a curated selection of branded and proprietary products including jeans, graphic tees, tanks, polos, knits, flannels, hoodies, boardshorts, swimwear such as bikinis, shorts, pants, dresses, rompers, skirts, sweaters, jackets, snow apparel, footwear like shoes and sandals, and accessories; key brands encompass Quiksilver, Billabong, Volcom, Vans, Nike, adidas, Champion, Tommy Hilfiger, Hurley, RVCA, Crooks & Castles, Neff, Young & Reckless, and private labels like Bullhead, Breakdown, Diversion, and Tilt. PacSun conducts its operations through approximately 325 mall-based and freestanding stores across all 50 U.S. states and Puerto Rico, complemented by its e-commerce platform at pacsun.com, serving a primarily North American customer base focused on youth culture segments in action sports, fashion, music, and art.
Owned by Golden Gate Capital since its 2016 emergence from Chapter 11 bankruptcy restructuring, PacSun has pursued strategic growth through cultural partnerships and expansions. Recent initiatives include multi-year collaborations with Formula 1 launched in 2022 and extended with a Las Vegas capsule collection ahead of the 2025 Grand Prix, sports partnerships with Los Angeles Football Club (LAFC) and Los Angeles Rams in 2024 featuring co-branded apparel and community activations, a Festival Campaign debuted in 2024 with emerging artists at events like Rolling Loud California 2025 Livestream, the inaugural Purpose Partner Summit and Youth Report release in September 2025 analyzing Gen Z and Gen Alpha trends, and plans to open 15-20 new U.S. stores in 2025, 25 more in 2026, and its first international location in 2027 alongside digital enhancements like live streaming on social platforms. In 2023, Brie Olson assumed the role of sole CEO following a co-CEO structure, overseeing a digital-first resurgence that drove revenue growth to approximately $615 million on pacsun.com in 2024 with 5-10% projected increases into 2025. These efforts underscore PacSun's shift toward experiential retail blending fashion, music, sports, and community to engage younger demographics amid omnichannel expansion.