- Business
- Lyko Group AB (publ) is a Sweden-based beauty care retailer offering a broad range of hair care and beauty products through online platforms including Lyko.se, Lyko.no, lyko.com, and makeupstore.se, as well as physical stores in Sweden, Norway, and Finland; core product categories encompass shampoos, conditioners, styling products, makeup, skincare, fragrances, health and wellness items such as supplements, hand and foot care, oral hygiene, hair removal, and sex and pleasure products from brands including Aesop, Maria Akerberg, Peter Thomas Roth, Bumble & Bumble, Oribe, Fenty Beauty, Mamonde, Rituals, Dyson, Kérastase, and its own By Lyko line; salon services are provided through Lyko Concept stores and brand relaunch Make Up Store. Founded in 1999 and headquartered in Vansbro with additional offices in Stockholm, the company operates primarily in the Nordic region with expansion into Europe including Germany, Poland, Austria, the Netherlands, and Finland, targeting consumers via e-commerce and a growing network of approximately 36 stores. Recent developments include the full acquisition of the remaining 60% stake in Loveli Beauty AB in April 2024, acquisition of Reserol from Nutrinovate AB in January 2024, launch of new warehouse automation system Lyko GLAM in 2025, store expansions with a fifth Norway location in Stavanger/Sandnes and third Finland store in Espoo both planned for 2025, exclusive partnership with Hair Syrup effective September 2025, shared ownership investment in PLY SKIN skincare launch in December 2024, introductions of Fenty Beauty and Mamonde K-beauty lines, and relaunch of Make Up Store in 2025.