Master Ad Public Company Limited
MACO.BK
Stock Exchange of Thailand0.58
THB
-0.01
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Master Ad Public Company Limited
MACO.BK
(Stock Exchange of Thailand)
Recent
price
0.58
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Master Ad Public Company Limited, founded in 1988 and headquartered in Bangkok, Thailand, operates primarily in the out-of-home (OOH) advertising industry. The company offers a comprehensive range of advertising products and services including large-format billboards, small size billboards, digital billboards, street furniture media such as bus shelters and transit media, and advertising platforms in public transportation systems, airports, and office buildings. Its advertising media portfolio covers key locations including highways, city centers, business districts, and other strategic spots across Thailand, with an expanded presence in the ASEAN region, particularly Vietnam and Singapore. The company also provides system integration services that encompass data network infrastructure, cybersecurity, technology solutions, and transportation system services. Additionally, it distributes software and computer-related products that support system development, installation, and maintenance. In the past 1-2 years, Master Ad has undergone significant strategic transformation, shifting toward integrated technology solutions and digital ventures. Notably, in December 2023, the company rebranded itself from Master Ad Public Company Limited to Roctec Global Public Company Limited (Ticker symbol changed from MACO to ROCTEC) to reflect its broadened focus beyond traditional advertising into digital technology and integrated systems. The strategic shifts include investments in digital assets and technology startups exemplified by their investment in Zipmex, Asia Pacific's digital asset exchange. They maintain strong operations in street furniture media in Thailand and outdoor advertising in Vietnam while growing their digital transformation efforts through subsidiaries and partnerships. The company aims to leverage its core competencies in integrated technology solutions, which are expected to become the major driver of future performance, highlighting a pivot from solely advertising to encompassing digital infrastructure and security solutions. Master Ad serves a diverse client base comprising advertisers targeting consumer exposure through high-impact, creative OOH media and enterprises requiring advanced technological and system integration services. Its products emphasize innovation, combining traditional media with smart, creative, and tech-enabled advertising solutions to enhance communication effectiveness and customer engagement. The company manages over 1,200 ad display units nationwide and continues to develop its advertising media ecosystem with a strong focus on technology-driven growth. This strategic repositioning aims to enhance performance consistency and sustainable expansion within Thailand and the broader ASEAN market.